Philippe Borremans

Philippe Borremans

Philippe Borremans, is an independent consultant with over 25 years of expertise in risk and crisis communication. He has worked with leading multinational corporations such as Volvo Group, Chanel, Mastercard Foundation, FedEx, Mars Group, Procter & Gamble, and Danone, providing practical advice, tailored training, and realistic simulation exercises to enhance their crisis communication capabilities.
In addition to his consultancy work, Philippe has collaborated with international bodies such as the World Health Organization, the European Union, and the West African Union on risk and emergency communication projects in the context of epidemics and natural disasters.
Before establishing his independent consultancy, Philippe spent a decade with IBM, focusing on corporate, crisis, and online communications, and gained early career experience at Porter Novelli International in Brussels.
As an educator, Philippe regularly shares his knowledge as a lecturer at European and North African universities and business schools. He is a sought-after speaker at industry conferences, discussing crisis communication and the impact of technology on public relations.
Philippe is the author of "Mastering Crisis Communication with ChatGPT; A Practical Guide," released in February 2023, and publishes the newsletter Wag The Dog, which provides insights into current trends in crisis, risk, and emergency communication.

Topics:

  • Introduction to AI in Public Relations
  • AI-Driven Content Creation
  • AI in Media Monitoring and Analysis
  • AI for Crisis Management
  • AI-Powered Audience Insights
  • AI in Influencer Marketing
  • Ethical Considerations of AI in PR
  • AI for Personalization in Communications
  • Predictive Analytics in PR Campaigns
  • Leveraging Chatbots for Customer Engagement
  • AI for Social Listening and Engagement
  • Integrating AI into PR Strategies
  • Measuring AI Impact in PR Efforts
  • Future Trends of AI in Public Relations
  • AI for Enhancing Media Relations
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